Advanced Ceramic Ultra Tourmaline The Advanced Ceramic Ultra Tourmaline coating is now 75% smoother for even better straightening and styling results. Tourmaline is a natural source of ions, which are released on to your hair through the heated plates as you style. With this superior Straightener, you can achieve sleek, expensive looking results effortlessly and in minimum time.
Triple Ion Technology A specially designed Ionic generator located within the Straightener cleverly releases millions of ions with every stroke you take. The ingenious dual release system optimizes ion contact with the hair; a channel either side of the plate and two ion pins ensure every strand is treated with frizz fighting ion heroes. These negative ions neutralize positive ions to reduce static and frizz, ensuring hair looks healthy, refreshed and most of all, super smooth.